Pam
Akins, PresidentPam
Akins, President
Memorable Moments
• Hearing passengers sing the Block Island Ferry jingle as the ferry left
Point Judith, RI.
• Producing a celebrity PSA with Matt Lauer of The Today Show for the RI
Governor’s Reading Initiative.
• Following a bus in New Haven that had a billboard on the back with the “Send
Pest Packing” critters we created for the Connecticut Department of Environmental
Protection.
• Arranging media coverage of a Connecticut Sports fundraiser featuring
Baseball Hall of Famers Yogi Berra, Gaylord Perry, Whitey Ford and Bob Gibson.
• Interviewing Holocaust survivors at the United Nations for the Visas
for Life Exhibit.
• Seeing the New London Development Corporation logo behind Governor Rowland
at the announcement of the Pfizer Global Research and Development location in
New London.
With over 25 years in publishing, business communications, and advertising, Pamela
Akins knows marketing. She’s worked with large and small clients, getting
their messages out through traditional advertising media, direct mail, collateral,
presentations, and web. As a strategic thinker, she sees the big picture. As
an account executive, she knows details. As creative director, she knows how
to blend message with image.
Pam started her career as an editor for the publishing house, Prentice-Hall,
Inc. In the corporate world, she produced annual reports and marketing materials
for a public corporation. As VP of marketing and operations at Messina Advertising,
she created campaigns for real estate, healthcare and B-to-B clients. With Akins
Marketing & Design, she has tackled a whole new wave of technology and continuing
changes in marketing how-tos.
It’s the long-term client relationships with accounts like the Block Island
Ferry, Lawrence & Memorial Hospital, Definitive Technology and Lyman Allyn
Art Museum that she loves the best. Pam has launched products ranging from Vanna
White’s Perfect Smile Tooth Whitening System to Sennheiser professional
microphones and headphones. For Definitive’s high-end loudspeaker ad campaigns,
she helps psych out the audiophile’s perception with targeted headlines.
Her market analysis for the VNA of SECT created a competitive edge against for-profit
home care firms. Her detailed marketing plans provided blueprints for campaigns
for the Connecticut Department of Education’s promotion of adult education
and the Connecticut Department of Labor’s Tax Credits Program.
Pam’s public relations efforts for clients, like the CT DOL Tax Credits
Programs, DiCesare-Bentley Engineers and the Connecticut Sports Foundation, generated
feature articles and media coverage of client initiatives. She created collaborative
media events for the Rhode Island Governor’s Reading Initiative, such as
the radio-personality Read-a-thon at Barnes & Noble. For Lawrence & Memorial,
she’s written scores of patient success stories for annual reports and
quarterly newsletters. Her copy writing and editing also extend to work for Pfizer,
the Connecticut Department of Environmental Protection, and the Graustein Memorial
Fund.
Pam served as District Governor for Rotary District 7980 during Rotary’s
Centennial year 2004-05.
BA, English, Wayland University, Magna Cum Laude
MBA, Management, University of New Haven
Hatch Award Finalist - Radio Jingles
Southeastern Connecticut Chamber of Commerce: Award for Overall Small Business
Advocate
Connecticut Art Directors’ Club Award of Excellence, 1997
Connecticut Art Directors’ Club Silver Award, 1999
New England Museum Association 3nd Place for Rack Cards and Promotional Brochures,
2002
Advertising Club of Connecticut Bronze Award for Business-to-Business Website
Design, 2002
Connecticut Dept. of Public Health AIDS Leadership
Award, 2002