Client: Lyman Allyn Art Museum
Industry: Museums & Institutions

Fine Design for Fine Art

We have worked with this nonprofit museum to build awareness both locally and in new markets, statewide and in the New York metro area, to change the image of the museum to match the world-class quality of its collection, to increase community involvement, and to focus on special collections. We advise the museum on various media options such as inclusion in direct response campaigns through major key cities newspaper inserts, billboards, in-room hotel video programs, transit signage and print advertising. We periodically develop materials and promotions for special fundraising and exhibits. We produce public relations materials such as reprints of press coverage, reviews of shows, etc. We have developed membership and annual fund campaign materials.

We designed a new corporate identity using the Allyn family crest which won the Connecticut Art Directors’ Club Award for Excellence in 1997. We also won 2nd place in the New England Museums Association Publications Competition and a Silver Award in the Connecticut Art Directors’ Club Competition in 1999 for an identity campaign which has appeared on a brochure marketing membership and coming exhibits, on contributors’ cards, business cards, notecards, magnets, in ads in New York Magazine, Museums Connecticut, and local publications, and on transit advertising billboards.

We also designed the marketing materials targeting families for their new Dolls & Toys Museum. These included a brochure, flyers, invitation postcards, donation and membership sign-up cards, and ads in the New York Times, New York Magazine, Connecticut Parent, Museums Connecticut, etc.