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Akins Develops Campaign for CT Department of Consumer Protection
Akins Marketing & Design developed a direct mail and advertising campaign for the CT Department of Consumer Protection Prescription Monitoring Program (PMP) to educate physicians, nurse practitioners, physicians assistants, dentists, pharmacists and others on the benefits of a new online system to identify and address prescription drug misuse.
For the direct mail campaign, Akins designed and mailed a brochure to 20,000 prescribers and dispensers of controlled substance medications. The mailing’s cover letter urged them to request a quick-reference card offering advice on dealing with patients who may be abusing prescription drugs. Akins also created ads and wrote articles for professional journals and newsletters of the Connecticut State Medical Society, Connecticut State Dental Association, Connecticut Pharmacists Association, and Connecticut Applied Practice Registered Nurses Society. Banner ads promoting the program were developed for the professional society websites and a poster was produced for use at trade show and medical association meetings.
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