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Akins AdLibs Newsletter
AKINS ADLiBs NEWSLETTER
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DefTech Showcases New Signage for CEDIA
For the annual September CEDIA (Custom Electronic Design & Installation Association) Show in Denver, CO, Akins staff designed new tradeshow display signage for Definitive Technology’s already well-known award-winning speakers, along with posters of their hot new releases: the Mythos Nine center/left/right speaker and new Disappearing In-Walls™ series. The display items included lifestyle images of the Mythos and In-Wall lines, glimpses of the new introductions and product accolades from reviewers.
To entice dealers to the show, we created a postcard that was mailed to Definitive dealers, inviting them to visit the Definitive CEDIA display by hyping the new speakers and giveaways. We also put together a HTML invite, mirroring the look of the postcard, emailed to dealers prior to the show.
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