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Akins AdLibs Newsletter
AKINS ADLiBs NEWSLETTER
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20 Years and Full-Speed Ahead with the Block Island Ferry
The Block Island Ferry ran its 20th advertising campaign with Akins this summer. In addition to New England-wide newspapers, magazines, interstate billboards, and radio, broadcast and cable TV stations, the campaign included more interactive advertising.
The ferry boosted its web presence through animated gif and Flash banner ads on a number of newsprint, radio and TV websites, as well as on several national and Canadian tour and travel lifestyle publication websites. All banner and tile ads had hyperlinks to the ferry’s website (www.blockislandferry.com) to help travelers access schedules, rates and reservation information quickly.
We also placed articles in tour and travel planner e-newsletters and set up radio and TV station web and on-air contests to promote the high-speed ferry. WBCN included the ferry in its Beach Patrol promotion while WZLX included streaming audio spots on its website. WNAC Fox 64 hosted a web contest for viewers to win round-trip ferry tickets. Many of the interactive advertising media provided viewer response leads.
And we’re Sailing Away on the Block Island Ferry into the New Year! Ad plans and placements are already happening for the 2009 summer season.
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