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Akins AdLibs Newsletter
AKINS ADLiBs NEWSLETTER
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Calling All Healthcare Heroes!
In 2007, we developed a campaign for the CT Department of Public Health to promote service by healthcare professionals in urban and community-based settings. This spring, we applied the campaign theme of “Be a Connecticut Healthcare Hero” to interior and exterior bus advertising in Hartford, New Haven, Waterbury and Bridgeport and to ads in urban community newspapers such as Inquiring News, Northend Agent, West Indian American, and in Hispanic newspapers such as El Canillita, La Voz Hispana, and El Sol.
In addition to the bus and newsprint advertising, we developed a direct mail campaign to make educators and workforce recruitment offices aware of the incentives available to healthcare professionals serving in underserved areas. For this fall campaign, we designed posters and flyers and updated the Healthcare Hero brochures with more current website information.
Then to reach adult students and folks considering a career change, we compiled a list of Adult Education offices, CT Works Career Centers, and the AmeriCorps offices throughout the state and mailed out English and Spanish Healthcare Hero brochures with posters, flyers and cover letters asking each office to make their clients and students aware of the benefits of healthcare careers in urban settings.
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